Post by juthi52943 on Dec 24, 2023 9:00:37 GMT
What about marketing? The world's most successful brands work hard and invest heavily to achieve their marketing goals. And the fact that these companies are so large makes it important for them to work harder than ever on marketing. Let's think about Coca-Cola, one of the best-known brands in the world. Its product is in every country and on every continent and reaches millions of consumers every day. Coca-Cola invests an estimated $4.3 billion in marketing and advertising.
With a budget like that you could do anything Job Function Email List but Coca-Cola, rather than making radical moves, works hard to maintain the brand identity and consistency of its product (and has done so consistently for over 130 years). companies we have start-ups and micro-businesses who see marketing as a matter of survival: their business will disappear if they don't invest in it in some way. Marketing momentum is really hard to regain once lost.
Between these two extremes, however, an incredible thing often happens: companies forget about marketing. Once a company exceeds a few million euros in turnover (but often much less), it is tempting to leave things as they are. Some of these companies stop marketing altogether. Business is good, everyone is involved in the daily work; why worry about problems and make other investments? In 1954 Peter Drucker, the greatest exponent of managerial culture wrot.
With a budget like that you could do anything Job Function Email List but Coca-Cola, rather than making radical moves, works hard to maintain the brand identity and consistency of its product (and has done so consistently for over 130 years). companies we have start-ups and micro-businesses who see marketing as a matter of survival: their business will disappear if they don't invest in it in some way. Marketing momentum is really hard to regain once lost.
Between these two extremes, however, an incredible thing often happens: companies forget about marketing. Once a company exceeds a few million euros in turnover (but often much less), it is tempting to leave things as they are. Some of these companies stop marketing altogether. Business is good, everyone is involved in the daily work; why worry about problems and make other investments? In 1954 Peter Drucker, the greatest exponent of managerial culture wrot.